You worry about your children's teeth, eyes, and other parts of the body. You teach washing, brushing, nutrition and grooming, but what do you do about your child's feet, those still developing feet which have to carry the entire weight of the body through a lifetime?

Research indicates, there are several adult ailments that have their origins in poor childhood foot care. Of these, back problems are the most common.
Here's how it works. The infant's body at birth, is quite often not in perfect symmetry. For example, a child's feet may pronate (turn in) causing the rest of the body to be slightly out of perfect alignment. This puts stress on the joints, bones, muscles and spine.

A good shoe has in built support features which straighten up the child's body for better alignment. These corrective features don't work overnight. They need time to slowly mould the growing feet into a pair of healthy adult feet.

At Shoes & Sox our Fitting Specialists are trained to choose the right fit and the correct shoes for your child's unique and growing feet. These two factors, good shoes and correct fittings, give your child's growing feet the strength and endurance they need, for play and performance. And, they provide your child's body with a sound foundation for life.
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